Paris Games mark big change in sponsorship integrations (Sports Business Journal)

The Paris Games have represented a leap forward in the integration of sponsors into the Olympics, a once unthinkable deviation from the IOC’s long-standing policy on clean venues.

 

Without traditional Olympic park, brands pivot to activate around Paris (Sports Business Journal)

With sports spread around the city and without a traditional Olympic park, TOP sponsors searched for new ways to maximize on their deals during the Games.

 

Alex Hall, Nick Goepper creatively ski course to win gold, silver in men’s slopestyle (USA TODAY)

It was the urban rails, the terrain parks and so many other parts of their sport that drew them in more than the acrobatics on skis. So, happily for them, and fittingly, Hall and Goepper picked unique lines and did creative tricks – taking all the Beijing Olympics course was giving them – and found their way to the podium.

 

Chloe Kim makes Olympic history as first woman to win two gold medals in the halfpipe (USA TODAY)

The American snowboarder did as everyone expected, winning the Beijing Olympics final in a contest that showed just how far ahead of her peers she was.

 

Nursing moms face difficult decision when coming to Tokyo Olympics to compete (USA TODAY)

Olympic athletes who were nursing their children felt as if they had to choose: pursue their athletic goals or care for their infants.

 

Why are women still wearing skimpy uniforms at the Olympics? (USA TODAY)

For all the Olympics do to highlight the success of female athletes, each cycle they spotlight the vestiges of sexism baked into the sports – and frequently athletes’ uniforms.

 

Loss of dad helps define Joss Christensen’s golden day (USA TODAY)

Of all the stories of American success so far at the Sochi Olympics, it is Joss Christensen’s win to lead a U.S. sweep of the medals in slopestyle skiing that might rise above all others. Like other American gold medalists, he was an underdog. But more than overcoming stiff competition that forced him to learn new tricks while training here, Christensen overcame the loss of the man who supported this dream. Almost six months to the day after his father died, he accomplished a goal that neither expected.